[ Playful Logo system ]
Goodies needed a fun, flexible identity. A custom logotype and secondary logo deliver a fresh, consistent vibe across packaging, web, and social.
[ Typography that's fun & polished ]
A type system that blends bold and quirky with clean and modern, giving Goodies a confident yet approachable feel—delightful, never childish.
[ Color system that brings the scents to life ]
Each scent has a signature color, creating an instant connection. Like juicy red for Strawberries & Cream—complete with hand-drawn strawberries and whipped cream. You’ll smell it before you open the bottle.
[ a delicious first look ]
New scents, new vibes. Custom templates with bold borders, a perfume bottle cutout, and a sneak peek at fragrance notes—designed to spark curiosity and leave you wanting more.
[ Packaging That’s a Visual Treat ]
Each perfume comes in a signature-colored box with hand-drawn illustrations of its key ingredients—so you know exactly what you’re getting.
Strawberries & Cream? Juicy red with whipped cream and strawberries. Pineapple & Coconut Breeze? Tropical yellow with pineapples and coconuts. Playful, bold, and totally irresistible.
[ Sleek, Bold, & Beautifully Simple ]
The Goodies website is clean and simple, letting vibrant packaging and scents take the spotlight. Bold visuals and smooth navigation make for an easy experience, while clear typography guides the way.
[ A Feast for the Eyes and the Senses ]
Goodies' photography blends dreamy, nature-inspired visuals with vibrant, food-related details. Soft lighting and bold colors create a fresh, indulgent feel, while playful touches reveal the natural ingredients behind each fragrance. It’s a visual feast that invites you to experience the scent.
