[ Hydrate. Nourish. Glow. Soothe. ]
Dew offers natural skincare and body care essentials to nourish, hydrate, glow, and soothe. The brand identity features a custom logotype, a natural color palette, and a minimal pattern system. Each product is color-coded—green for nourish, blue for hydrate, orange for glow, and pink for soothe—creating a clear, cohesive visual language. The design evokes simplicity and organic beauty, with earthy tones and clean shapes.
scroll to explore the Color palette
Ivory
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Evergreen
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Crystal Clear
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Moss
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Citrus
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Blossom
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[ Color & Pattern: Organic and Clean ]
The color palette is simple yet powerful: green for nourish, blue for hydrate, orange for glow, and pink for soothe. The pattern system is minimal and organic, adding texture without overwhelming the design.
[ Social Media ]
Lifestyle shots reflect Dew’s natural, dreamy aesthetic, with soft lighting and earthy tones. Whether highlighting a product’s benefits or showing it in serene, everyday settings, Dew’s social media captures the fresh, soothing vibe that the brand is all about.
[ Packaging: Minimal & Fresh ]
The packaging combines the pattern system with a minimalist approach, using clean lines and a natural color palette. Each product is easily distinguishable by its color, making Dew a fresh addition to any shelf.
nourish.
strengthen.
balance.
gentle.
natural.
refreshing.
